Free email primer
The 5-day Ethical Cold Email Primer
Five short emails over five days. Each one teaches one thing well. No upsell at the end — this is the entire offer.
Free 5-day primer
Get the free 5-day Ethical Cold Email Primer
One short lesson per day. No pitches, no upsells. Unsubscribe in one click.
What you'll learn
One lesson a day, for five days
Each lesson is under three minutes to read and ends with something concrete to do.
Day 1
Day 1 — Cold email is not spam (here's the test)
A working definition, the four-part ethics test, and how to know if you should even be sending in the first place.
Day 2
Day 2 — Why most cold email fails (it's not the copy)
The number-one reason cold email underperforms is targeting that's too broad. Today, the fix.
Day 3
Day 3 — A three-email sequence (templates included)
Intro, follow-up, breakup. Each one short, specific, easy to ignore — which is exactly why they work.
Day 4
Day 4 — CAN-SPAM, GDPR, CASL without the jargon
What the three big laws actually require, and the simple operating habits that keep you on the right side of all of them.
Day 5
Day 5 — Your first campaign plan (it's smaller than you think)
A 50-send first campaign, what to measure, and when to scale (or stop).
Bonus
Prefer it as a PDF?
The whole 5-day primer in one downloadable file. No email required to grab it.
Free 5-day primer
Start with Day 1 today
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